Boss Lady – Two words that define the successful savvy female leader. In business, a boss lady executes and delivers big ideas. This trending breed of entrepreneurs are your go to kind of people to get things done. Confident, knows her value, quick to learn and adapt, does what she says she would are only a few qualities of a boss lady.
Making your mark as an aspiring female entrepreneur in a growing world of business can be daunting. With lots of things to consider as you start your business, staying true to the things that matter can be a challenge. Here is a recipe you can live by to remain focused as you work your way to building a successful business.
#1 Work on building a business you can take to the bank
Herein these eleven words lies a tonne of effort that justifies the reason your business exists. Unless your goal is to run a non-profit business, you need a way to monetise whatever it is your business is about. Say for instance, you have a huge social media following but not converting this to sales of some type either through paid ads, affiliate marketing or promoting a paid service or product you aren’t quite scratching that boss lady surface yet. Think of ways to monetise your skills, talents or ability to solve a problem.
#2 Find and know your ideal customer
Marketing your service or product to everyone, promoting your content without knowing who your target audience is like playing a game of tag with blinders on. You are feeling around hoping to catch someone with no clear direction of where everyone is. When you know who your ideal audience and customer is, then you can start to create content or products that delight them. You keep their attention focused on what you can do for them. This is a great way to build loyalty and a way to grow your business.
#3 Confidence, Optimism and Resilience
Wear it, feel it, own it…. there is just no other way to it. If you are not confident of your ability to deliver why should others be? If you are scared to market your business and sell, do not sell yet. Go back to learning more about your offering, fix any gaps before going back into the market. When you can stand 100% by what you offer you will feel more confident of your ability to deliver.
Optimism will get you through tough times that will come. Maintaining a positive mindset that your business will thrive regardless of internal or external challenges is a must have for you as a business leader.
Below is a video from Refinery29 I quite enjoyed on 5 women entrepreneurs who share their secret to success.
The saying that tough times don’t last but tough people do, couldn’t be more true. A mix of confidence, optimism and resilience will keep you on top where other business leaders have failed.
#4 A daily routine
Many successful entrepreneurs practice a daily routine. It does not necessarily have to be a series of back to back activities but something you live by to improve yourself and ability daily. It is best not to copy someone else’s routine but find one that is meaningful and works for you so you can sustain it.
#5 A support network
No-one builds a business alone. A support network in the people around you within and outside your business circle can be one of the most powerful tools for your business growth. Most women juggle a number of hats in between work and life. A support network can be a good outlet to help find a balance. The online world has a growing community of support networks for busy women in business, one of which is our facebook group at The Startup Gold
#6 Good business and finance acumen
We’ve discussed the idea of building a business you can take to the bank and targeting your ideal customer. There are other skills essential to running a successful business. You do not have to be an expert in all and can hire the support you need. There are however areas you need to be comfortable with. Some of which include understanding business contracts, cash flow management, marketing, leadership, presentation and communication skills.
#7 Self love and care
I use almost every opportunity I get to remind entrepreneurs of the need to properly manage their health and well being. Why is this important? The mind is a space where the entrepreneur works a lot. Out of it will flow ideas for project plans, creativity and decision making. Keeping the mind flourishing requires self care. Resting regularly, exercise and a good diet are all part of this. A lot of people take this for granted and almost always at some point will reach their breaking point. For a business to thrive it needs a leader that is constant in her ability to work and deliver. Maintaining proper care for health and well being is essential.
Hope you enjoyed reading and will try some if not all of these. Can you add anything else to spice up the recipe? Share them in the comments.
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Dee is a mum, business transformation coach and brand strategist. She has worked with Fortune 500 businesses on executing multi million dollar projects. She teaches Startups how to effectively launch and grow their business.