The Boss Lady recipe for building a thriving business

2020-02-01T15:55:46+00:00 June 1st, 2019|Categories: Entrepreneur, startupgold, TheStartUpGold|Tags: , , , , , , , , , , , , , |

Boss Lady – Two words that define the successful savvy female leader. In business, a boss lady executes and delivers big ideas. This trending breed of entrepreneurs are your go to kind of people to get things done. Confident, knows her value, quick to learn and adapt, does what she says she would are only a few qualities of a boss lady.

Making your mark as an aspiring female entrepreneur in a growing world of business can be daunting. With lots of things to consider as you start your business, staying true to the things that matter can be a challenge. Here is a recipe you can live by to remain focused as you work your way to building a successful business.

#1 Work on building a business you can take to the bank

Herein these eleven words lies a tonne of effort that justifies the reason your business exists. Unless your goal is to run a non-profit business, you need a way to monetise whatever it is your business is about. Say for instance, you have a huge social media following but not converting this to sales of some type either through paid ads, affiliate marketing or promoting a paid service or product you aren’t quite scratching that boss lady surface yet. Think of ways to monetise your skills, talents or ability to solve a problem.

“Sales are incredibly important because that’s what really makes or breaks a business


#2 Find and know your ideal customer

Marketing your service or product to everyone, promoting your content without knowing who your target audience is like playing a game of tag with blinders on. You are feeling around hoping to catch someone with no clear direction of where everyone is. When you know who your ideal audience and customer is, then you can start to create content or products that delight them. You keep their attention focused on what you can do for them. This is a great way to build loyalty and a way to grow your business.

#3 Confidence, Optimism and Resilience

Wear it, feel it, own it…. there is just no other way to it. If you are not confident of your ability to deliver why should others be? If you are scared to market your business and sell, do not sell yet. Go back to learning more about your offering, fix any gaps before going back into the market. When you can stand 100% by what you offer you will feel more confident of your ability to deliver.

Optimism will get you through tough times that will come. Maintaining a positive mindset that your business will thrive regardless of internal or external challenges is a must have for you as a business leader.

Below is a video from Refinery29 I quite enjoyed on 5 women entrepreneurs who share their secret to success.

The saying that tough times don’t last but tough people do, couldn’t be more true. A mix of confidence, optimism and resilience will keep you on top where other business leaders have failed.

#4 A daily routine

Many successful entrepreneurs practice a daily routine. It does not necessarily have to be a series of back to back activities but something you live by to improve yourself and ability daily. It is best not to copy someone else’s routine but find one that is meaningful and works for you so you can sustain it.

#5 A support network

No-one builds a business alone. A support network in the people around you within and outside your business circle can be one of the most powerful tools for your business growth. Most women juggle a number of hats in between work and life. A support network can be a good outlet to help find a balance. The online world has a growing community of support networks for busy women in business, one of which is our facebook group at The Startup Gold

#6 Good business and finance acumen

We’ve discussed the idea of building a business you can take to the bank and targeting your ideal customer. There are other skills essential to running a successful business. You do not have to be an expert in all and can hire the support you need. There are however areas you need to be comfortable with. Some of which include understanding business contracts, cash flow management, marketing, leadership, presentation and communication skills.

#7 Self love and care

I use almost every opportunity I get to remind entrepreneurs of the need to properly manage their health and well being. Why is this important? The mind is a space where the entrepreneur works a lot. Out of it will flow ideas for project plans, creativity and decision making. Keeping the mind flourishing requires self care. Resting regularly, exercise and a good diet are all part of this. A lot of people take this for granted and almost always at some point will reach their breaking point. For a business to thrive it needs a leader that is constant in her ability to work and deliver. Maintaining proper care for health and well being is essential.

Hope you enjoyed reading and will try some if not all of these. Can you add anything else to spice up the recipe? Share them in the comments.

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3 easy ways to use more technology in your business

2020-02-01T15:48:29+00:00 May 20th, 2019|Categories: Entrepreneur, startupgold, TheStartUpGold|Tags: , , , , , , , , , , , , |

Let’s face it. In 2019, if you are not riding the wave of technology, chances are your business is missing out on a world of opportunity. From sales through to operations, technology is simplifying traditional ways of working and improving efficiency. Interestingly it is still not a favourite topic for a lot of female entrepreneurs.  

An investment in technology can make all the difference in your business. I am not just talking Facebook and Instagram. Today, ease of use and flexibility for small business are key focus areas for tech providers when building their products. So we have less excuses not to embrace tech and many more reasons to love it.

Companies that use technology for competitive advantage will win in today’s fast-paced business environment

The next cohort of The Business Builders LAB starts March 2nd.

Enrollment now open for businesses that need the skills to build confidence and attract their ideal customer, convert them to fee paying clients and build customer loyalty.

Click to visit the builders page below and get more information.

If you like what you hear about technology but not sure how to get more of it in your business, here are some ideas.

#1 Hire a tech savvy person on your team.

You don’t have to go with a full time person if you’re just starting up. You can hire a freelancer on sites like Upwork, Fiverr or Freelancer. A part time virtual assistant with a tech background will do for a start. Task them with researching what tools are in the market and how your competitors are using them. If you like the results the tools can provide, make the investment and get your techie to integrate it into your business. With so much competition in the tech market, you can get tools at competitive prices, a lot of providers also offer flexible payment plans.

#2 Always default to automation first

Automation can save you a  lot of time and money. The golden rule is as long as it is a repetitive task, it can be automated, you don’t need to hire a dedicated person for the job. Today there are easy to use tools that automate almost every part of the business process. Marketing funnels, scheduled advertising, email, messaging, billing and payments automation, there are lots of options to choose from. So think of your end to end business process and and research the areas you can automate. The first thing you and your team should consider when you start a new project is how you can automate.

#3 Attend conferences and exhibitions.

One of the best ways to adopt the newest and brightest tech trends in your business is to attend industry events . You will find enthusiatic exhibitors keen to tell you about their products and how they can help your business grow. You also gain insight from other business owners in your niche who can share what works for them.

If you are thinking, “well my business runs as a service which I deliver myself, I don’t need technology”. As a business owner you should continuously think of how to grow and technology can help you do that. Think of how many more customers you can reach if you are advertising your services online and building an email list of clients interested in your services. Today the world is digital and there are so many tech tools that will help you achieve better results faster.

Smart entrepreneurs keep up with the times and use what works to serve their market. Technology works

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Business Feature – Eternal Blooms by Victoria

2020-02-01T15:04:40+00:00 February 6th, 2019|Categories: Entrepreneur, TheStartUpGold|Tags: , , , , , , , |

Eternal Blooms by Victoria provides preserved roses and artificial flower arrangements for personal and corporate events.

Female founder Victoria Cumberlege tells The StartUp Gold about her business and shares some tips for entrepreneurs.

TSG: Please tell us a bit more about Eternal Blooms for Victoria

Victoria: Eternal Blooms started at the beginning of 2017.  After a few years of feeling really dreadful with ME and fibromyalgia, I started ‘playing with flowers’ again.  I had trained as a florist many years ago but marriage and children came, so floristry just became a wonderful hobby!   I always found it one of the most relaxing things to do. After seeing some of my work, friends started asking me to make arrangements for them.  It just all organically grew from there and I could really see a future working with high quality artificial flowers.  I started hiring designs out for events and also businesses on a monthly basis. I then found Preserved Roses – roses that last at least a year – and that was it – I just knew that I wanted to add them to the business!  They are the new kid on the block in floral terms and the quality of the roses (and foliage) is absolutely amazing. Apart from the sales on line, there is a lot of potential with the bespoke corporate side. I can make totally bespoke orders  for companies – the boxes can be made in a variety of materials and colours and can be printed with companies own logos and then filled with these equisite roses! They make the most wonderful original corporate gift. I also make arrangements for weddings.  My next wedding is to organise bespoke hat boxes  for 450 wedding guests in the new year.

TSG: What inspired you to start the business? Do you still feel the same way?  

Victoria: My husband actually! He could see how much I was enjoying working with flowers and could see how much better I was feeling when I was being creative. I actually feel even more inspired 2 years on!

TSG: What first things were important to have in place when you started the business?  

Victoria: I think finances are paramount, as you will always need far more money than you may think at the beginning of starting a business.  Surround yourself with like-minded positive people.

Victoria: Just go for it! Stop procrastinating and waiting for the right moment and the right website and the right branding and business cards – just start! I also think investing in coaching/workshops/networking is very important.

TSG: Are there any specific skills you think are relevant for business owners?  

Victoria: Determination, have a clear idea of your business plan, organisational skills, persistence and learn from your mistakes because you will make some but the art is not to make the same mistake twice!  To give yourself well earned breaks as you are no use to anyone when you are utterly exhausted.

TSG: As a business owner, what are your top three priorities?  

Victoria: 1. To keep on top of the finances 2. To keep the business always looking fresh and exciting with new collections etc.  3. Time management and diary blocking.

TSG: As a UK business owner, are there any local network groups, business coaches you’ve found useful for building your business?       

Victoria: I had a few months of business coaching with Laura Payne Stanley. She was totally fabulous and I wholeheartedly recommend her! I joined a networking group called Onle in Winchester.  This group, which is run by James and Kelly West of Clean Slate Websites , meets in and around Winchester but has now expanded to Four Seasons Hotel in Hook, Southampton and in February 2019 Chewton Glen Hotel has been added.  I have met some amazing businesses through the group.

TSG: Has technology impacted your business? If so in what way?  

Victoria: Technology is not one of my favourite things! We cannot be good at all things so I do outsource things I know I am not good at.

TSG: How do you market your business, what tips have been successful?  

Victoria: I love using Instagram. I have also joined Response Source where journalists/influencers shout out their requests for articles/recommendations/comments in the field that you are interested in.  This has resulted in being featured in quite a lot of magazines and blogs. I have James West looking after my SEO, I write a monthly blog and also newsletters that get sent out periodically.

TSG: What do you find most rewarding about being an entrepreneur?  

Victoria: It is very easy not to congratulate yourself with your achievements or when you reach a goal when you work for yourself so I would recommend anyone to just sit back and think where they were this time last year and how much things have improved.  When I do that, I feel really rewarded.




Follow @eternalbloomsbyvictoria on Instagram

To see more of Victoria’s work and place an order visit the eternalbloomsbyvictoria website

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