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3 easy ways to use more technology in your business

2020-02-01T15:48:29+01:00 May 20th, 2019|Categories: Entrepreneur, startupgold, TheStartUpGold|Tags: , , , , , , , , , , , , |

Let’s face it. In 2019, if you are not riding the wave of technology, chances are your business is missing out on a world of opportunity. From sales through to operations, technology is simplifying traditional ways of working and improving efficiency. Interestingly it is still not a favourite topic for a lot of female entrepreneurs.  

An investment in technology can make all the difference in your business. I am not just talking Facebook and Instagram. Today, ease of use and flexibility for small business are key focus areas for tech providers when building their products. So we have less excuses not to embrace tech and many more reasons to love it.

Companies that use technology for competitive advantage will win in today’s fast-paced business environment

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If you like what you hear about technology but not sure how to get more of it in your business, here are some ideas.

#1 Hire a tech savvy person on your team.

You don’t have to go with a full time person if you’re just starting up. You can hire a freelancer on sites like Upwork, Fiverr or Freelancer. A part time virtual assistant with a tech background will do for a start. Task them with researching what tools are in the market and how your competitors are using them. If you like the results the tools can provide, make the investment and get your techie to integrate it into your business. With so much competition in the tech market, you can get tools at competitive prices, a lot of providers also offer flexible payment plans.

#2 Always default to automation first

Automation can save you a  lot of time and money. The golden rule is as long as it is a repetitive task, it can be automated, you don’t need to hire a dedicated person for the job. Today there are easy to use tools that automate almost every part of the business process. Marketing funnels, scheduled advertising, email, messaging, billing and payments automation, there are lots of options to choose from. So think of your end to end business process and and research the areas you can automate. The first thing you and your team should consider when you start a new project is how you can automate.

#3 Attend conferences and exhibitions.

One of the best ways to adopt the newest and brightest tech trends in your business is to attend industry events . You will find enthusiatic exhibitors keen to tell you about their products and how they can help your business grow. You also gain insight from other business owners in your niche who can share what works for them.

If you are thinking, “well my business runs as a service which I deliver myself, I don’t need technology”. As a business owner you should continuously think of how to grow and technology can help you do that. Think of how many more customers you can reach if you are advertising your services online and building an email list of clients interested in your services. Today the world is digital and there are so many tech tools that will help you achieve better results faster.

Smart entrepreneurs keep up with the times and use what works to serve their market. Technology works

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What to look for in a co-founder for your business

2020-02-01T15:00:53+01:00 February 18th, 2019|Categories: Entrepreneur, TheStartUpGold|Tags: , , , , , |

A day in the life of an entrepreneur is full of plots, twists, turns, wins, fails and everything in between. Two heads (or more) are better than one. Having a partner or co-founder allows you share ideas, risks, tasks…

When thinking of how to find a co-founder, you are looking for a business partner that is the Ying to your Yang. 

It is an option for entrepreneurs who want to propel their business growth rate quicker and have no qualms splitting the profits.

So what do you need to validate when seeking a partner for your business? 

Purpose

Investors put their money behind people as they do ideas so finding someone you have a shared sense of purpose with is a great starting point. You could identify this from your history of working together on a successful business or projects. It is fair to say most startup entrepreneurs may not have had this experience. Perhaps engage your potential business partner on a small or short project before you say I do. Get the feels on their passion and vibe before you form a partnership.

Skills and Ability

Find a partner with skills that are compatible and complementary to yours. The perfect marriage should be a blend of capabilities that form a cohesive pillar for the business. Qualifications aren’t enough to validate capabilities you want to see some experience to back it up.

Personality

Know enough about your partners character to understand what drives them? what makes them tick or buzz? Are they emotionally stable and can be relied upon to remain the voice of reason during rough periods or are they the sort to make the business a free for all to attack and defend?

Ambition

Think growth and everything that comes with it such as investment in building client relationships, putting in the hardworking to grow the business. How does your potential partner feel about it and is it something she will support and be diligent on?

Values

Verify if your partner operates with ethical standards and shares your values. For example can your partner be relied upon to act with honesty and integrity always? What other values are important to you and how does your partner feel about them?

A partner is a trusted advocate within your business. Ensure you do your diligence to find a suitable one.

Are there any other attributes worth knowing about a partner? What are your thoughts on how to find a co-founder? 

 

 

 

 

 

 

 

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