startupgold

Inspiring Female Founder: Celia Pool of DAME

2020-05-24T19:13:26+01:00 April 20th, 2020|Categories: startupgold|

Conversations with inspiring female founders who are changing the world and the narrative of underrepresented founders in the Startup business ecosystem.


EPISODE 5: A CHAT WITH CELIA POOL OF DAME ABOUT ESTABLISHING A PRE PRODUCT MARKET FIT, CROWDFUNDING YOUR STARTUP AND RUNNING A SUCCESSFUL BUSINESS. LISTEN ON THE STARTUP GOLD PODCAST


Celia is the co-founder behind the sustainable brand DAME, a business on a mission to ensure every woman around the world has access to period products that are free from toxins, discomfort and negative language.

At DAME, the belief is that period products should not damage or exploit our natural world and this impacts everything the company does.

During my 45 minute chat with Celia, I had to get her view on how businesses can establish a pre-product market fit and thrive. I mean who better to hear it from that someone who has successfully sold the concept of a reusable tampon applicator. Celia had this to say on how to establish a pre product market fit.

“When we took the step, we essentially pivoted our old company, which is possibly the scariest thing to do because the pivot never happens quickly. It happens very gradually. When we pivoted, we gave ourselves a very sort of clear manifesto for the upcoming months. And that was “Right. Let’s get this idea and let’s get it into a prototype form. And then once we have it in a prototype form, before we’ve put any money into a tool to bring it to life, let’s put it on Kickstarter, which is a crowd funding website. And that’s how we’ll see if we get market validation, because it really is the cheapest and easiest way to get product market fit”

Celia and her co-founder not only managed to get their idea for DAME on Kickstarter and gain market validation but they exceeded their startup finance target by 300% as a result of the campaign. I mean how cool is that?

I asked Celia what DAME’s selling points were and what attracted so many backers and investors to the brand and the campaign. Here is what she had to say

“We launched the campaign a couple of months after David Attenborough had put out Blue Planet. Finally, the whole plastic issue clicked. Suddenly at that point, you have the world’s media running out looking for stories of companies that were trying to make changes in this are. When our Kickstarter dropped a couple of months after this, we had the most incredible amount of press articles on us. On the third day of our campaign, we were trending on Twitter. We had all these amazing journalistic outlets talking about us and really pushed us out all around the world.

I think it was a right time. And it really highlighted the fact that people want to make change. They just don’t know how, and they need companies to come in and show them easy little changes with a huge environmental impact. And for us that was really key”

Celia and I went on to discuss other things about running a successful Startup. She juggles motherhood with running the business at DAME and so I had to ask how she does it. If you want to know what she means when she says “tampons have gone to school and toys have come to work” listen to complete chat below or on Season 1’s Episode 5 of The Startup Gold Podcast.


FOR MORE CONVERSATIONS WITH INSPIRING FEMALE FOUNDERS, LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST

Get more customers by guesting on a podcast

2020-04-20T17:07:21+01:00 March 15th, 2020|Categories: startupgold|

MARKETING


LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON GROWING A BUSINESS


Podcasts have been around since the early 2000s and are now starting to gain more popularity in the UK. From large stream media companies like Sky news and The Financial Times to growing brands like The Startup Gold, businesses are using podcasts as a way to reach their ideal audience.

With over 900,000 podcasts currently streaming according to Podcast Insights. There are many options across various genres for business owners to use podcasting as a platform to spread their brand message and get more customers.

If you are looking to get your product in front of your ideal customers, podcasting certainly is a good way to go. .

Here are some things to consider as you look to gain more customers by guesting on a podcast.

Audience

Ultimately you want to connect with people that your brand message will resonate with. If your business provides beauty products for instance, you are very likely to get little out of sharing this type of content on a body building fitness podcast for men.

So when deciding which podcast to guest on, think about the listeners and what they might get out of your message. You can ask the podcast host to share their podcast listener stats with you. Be mindful though that some hosts find this offensive. You can also listen to previous episodes of the podcast to get a feel as to the type of content they share.

Conversion

By this I’m asking the question of how likely the podcast listeners are to actually engage or buy into what your brand is about. So to my earlier example if you choose to guest on a podcast with a large female audience because you sell beauty products, how likely are listeners to consider trying your product or connect with you to learn more about what you offer?

If for instance your product is body glitter you may not find women really interested in what you offer on a christian podcast for older women. Their conversion to check out or buy your product will likely be low.

Location

There are so many great podcasts around the globe but you would want to share your business in areas that people can really connect with you or your product.

Again to our earlier example, if the beauty products provider finds a podcast with a younger female listenership in Asian or American countries but the products are only available in Europe, then there might be a lack of interest in the listeners wanting to connect with the product. A better strategy would be to target podcasts with young female listeners in European countries.

If of course the business has plans to expand into Asian or American companies then the strategy makes sense to build awareness in these locations in readiness for a launch. But be sure to inform listeners of this so that they stay tuned.

Again you can request all of these statistics from the podcast host.

Content

It’s great to find a podcast with a listener base that consists of your ideal customers. When you do find one, it’s your chance to really get your message across and an opportunity to sell.

As of today people do not really consume podcast content because they want to buy, they listen to podcasts to get more insight into new ideas, to learn something or be entertained.

So when you finally get your chance to guest on a podcast, bear this in mind. An approach might be to pick a topic around your product that listeners would be interested in.

The beauty care provider might choose to talk about “the best red carpet looks from the 2020 brit awards and how to achieve that look” then in between talking mention a lipstick, eyeshadow, concealer etc in their product line that can achieve the look.

The goal really is to sell without it coming across that are you selling unless you are explicitly asked to.

Numbers

I know a lot of people hate it when there is reference to numbers of followers or listeners on content but let’s face it, what are the chances of our beauty care provider getting any customers from a podcast with a handful of listeners?

Yes, we don’t always focus on the now because the podcast could become bigger in the future and just might have more listeners tune in to your episode. But sadly there are a lot of podcasts out there that do not get to this point.

If you want to get more return from your guest episode you should consider the size of the listener base and again the podcast host can share this with you. There are also podcast charts coming on the scene like Chartable that have this sort of information. Of course if the beauty care provider is just starting out, a podcast with a small amount of listeners would be enough to get started but as the business grows it would make more sense to target a podcast with more listeners.

So these are a few things to consider as you reach out to podcast hosts for guesting. Let us know in the comments if there is anything else you review when looking to get more customers by guesting on a podcast.


LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON GROWING A BUSINESS

How to develop your passion and follow it to be successful in business

2020-04-20T17:08:30+01:00 February 25th, 2020|Categories: startupgold|

ENTREPRENEUR MINDSET

You’ve probably heard somewhere that to be successful in business, what you offer to the market should be focused on filling the need of your ideal customer in an area that you are passionate about.  I think we can all agree on the importance of filling a need but how much emphasis should we put into finding that something we are passionate about?

Do we really need to be passionate about something to successfully run a business? How do we identify our passion?  And if we don’t have one, can a passion be developed into a business idea? What if I’m multi passionate, how do I determine if all of my passions are strong enough to work into a business plan? 

Carly Ann is  a transformation coach and mindset expert. She teaches how to follow your fire, hush your inner critic and ignite your purpose. 

She also coaches women to establish a brand new relationship with themselves, unlock their confidence, identify the dream and break down barriers. 

Carly shares her views on how to develop your passion and follow it to be successful in business. The conversation is a must listen if you are trying to fire up your passion then follow the fire to reaching your potential and not get in your own way as you thread a path towards achieving your goals.

[listen to the complete discussion by playing the podcast episode below]

Dee: I read somewhere that in business, if you put your passion before market demands, you are more likely to end up driving an Uber rather than a Maserati. How true is this? Is it really as important as it’s hyped up to be that at the core of every successful business is something the founder is very passionate about?

Carly: I think we have to think about what is passion. And it’s really just thinking about what makes you feel good. It doesn’t have to be one passion in our lives. So I think the first thing is really around pairing up what we mean around that. There is a lot of pressure these days with following the passion and finding your purpose and all of these things.

[listen to the complete discussion by playing the podcast episode below]

Dee: How can we identify our passion in order to drive it towards our potential and a successful business? Can we develop a passion if we don’t have one?

Carly: So I always meet people who are really struggling to find that passion and really struggling to find that purpose. Quite often though, what I find is because there’s just some core work that needs to be done first the inner critic, the self doubt are so strong that what’s happening is they are not in the position at this moment to be saying, “these are my dreams”.

[listen to the complete discussion by playing the podcast episode below]

Dee: When that voice in our head starts to tell us we’re reaching too far, getting too ambitious and going beyond our capability. How do we identify this imposter voice and what can we do to hush it?

Carly: I think that voice is going to come on the journey with us anyway. This is your inner fear. It’s job really is to try and keep you playing small.

“I’m scared that we’re going to fail”. “I’m scared that people are going to laugh”. “I’m scared that I’m not good enough to do it, so let’s just stay small”. Your inner critic is going to pull out all the stops to get you to stay where you are. That’s where the imposter syndrome really grows because it’s throwing everything at you.

I would define success as going for your goals, if you achieve them that's great but you've succeeded even by trying Click To Tweet

[listen to the complete discussion by playing the podcast episode below]

FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON GROWING A BUSINESSLISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST

How decluttering your workspace can improve your ability to make decisions

2020-04-20T17:24:48+01:00 February 21st, 2020|Categories: startupgold|

ENTREPRENEUR MINDSET

It is a well known saying that cluttered space equals cluttered mind. While that may be true there is also the saying clear space, clear mind

Decluttering and organising helps keep your mental health in check and improves your ability to make decisions.

Having a tidy and well organised office usually means a much more productive working day and a clearer space for thinking when it comes to work but it is probably easier said than done sometimes.

Quite often, a work space can easily become overrun with paperwork, ongoing projects, lists of things to do and plenty of ideas strewn around on notebooks, pads or whiteboards. Sounds familiar?

Most small business owners and entrepreneurs get stuck in the mindset that everything has to be done now and in quick time.  Income and cost reduction are high on the list of important items in the business and quite often, when a business is doing well, it grows so quickly the owner has little time to really assess their working environment. 

When I talk to business owners and entrepreneurs that are growing a business quickly (or quicker than they anticipated), they are struggling with overwhelm and disorganisation in their workplace. Their response to the suggestion to take time out and get their surroundings in order so they become more productive and less stressed is – ‘I haven’t time to do that’.

If you continuously work in a disorganised and stressful environment your business will suffer.

Not only because the systems that should be in place for when your business has growth aren’t available to you but because it has a negative effect on your mental capacity to do well and focus on the big things.

If you were to take a day or two out of your working week to make sure the way your office is set up works better logistically and you can plan or rearrange the current systems to work better. While you lose a day or two initially, ultimately your working environment would be better suited to your needs. Your systems would be better setup for the workload and you would be less stressed.


Here are a few things to consider when trying to create a positive and productive working environment:

1.            Lighting

Natural light is best to work in during the day as it helps with your serotonin levels which keeps you awake and focused. Try to work on the side of the room that has a good amount of light. If you are a late night worker, invest in a daylight lamp to keep you going.

2.            Desk 

Desks are important both in position within a room and arrangement. If you like to write lots of notes, make sure you have a small pot for stationary but don’t put your whole stationary cupboard on your desk. Keep the bare minimum on your desk and store away the rest.  If you have a lot of paperwork, make sure there is a filing system on your desk so you can store papers in a manner that allows you file it away at the end of the day and easily find what you need when you return.

Position your desk away from draughty doorways and windows and close enough to your filing system or storage units so you can easily reach them when you need to get a new file or put something away.

3.            Storage

Choose storage solutions that fit your files, boxes and style.

Sounds silly but if you buy the storage before you know what is going in them, inevitably you’ll find they don’t fit the shelving properly, you don’t have enough space, or worse still, the storage is too big for the space and so dominates it. So be clear on what you need before spending on storage items.

If you are someone who needs to see what you have to remember you have it, don’t get storage with doors and drawers to hide things. Create open drawer storage with baskets and labels that doesn’t look messy.

So next time you’re in your work area, take some time to assess your space. If you catch yourself thinking you wish your systems were better organised or you are struggling to find what you need. Consider taking the time out, assessing what you need and deciding if you need to bring in a professional to help or do the work yourself.

You’ll find yourself, and your business in a much better place going forward. 

Have you signed up for the next Business Builders LAB?

A three week program for you to build up the skills you need to attract your ideal customers, convert them to fee paying clients and retain their loyalty as your business grows.

LAB opens on March 2nd.

Improve your business income in 2020. Click the button below to get more information and enrol.

How to communicate like a boss and engage an audience

2020-04-20T18:56:37+01:00 February 16th, 2020|Categories: startupgold|

BRAND BUILDING

Connecting and collaborating with businesses is a key part of growing your brand. You do this by sharing ideas, your purpose and motivations with your ideal audience.

Business leaders that stand out from the crowd are great communicators. They have clocked a method to engage their audience and capture attention. While some people have a fantastic natural and effortless way of communicating, for some others it doesn’t quite come so easy. The good news is it can be learned by being aware of the gaps and methods that help achieve effective communication and engagement with an audience.

Sylvie Lui, is a professional, voice, public speaking and communications coach who has worked with entrepreneurs and executives in big companies like JP Morgan, Amazon, Sony and HSBC to name a few. Sylvie coaches private clients and holds group workshops in the UK, around Europe and Canada.

Sylvie shares her best practices on how to communicate like a boss and engage an audience.

listen to the complete discussion by playing the podcast episode below

Dee: Why do you think some leaders speak and get ignored? but other leaders say the same thing and capture attention?

Sylvie: There are so many things that are coming through in terms of the layers that we have to consider to be heard really well. I mean, number one is the content. Is it relevant? Is the way that you’re delivering the message relevant to your audience? And who is that audience to? Is the audience personally interested in the topic, or is it something that you just need them to sit there and listen to?

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: As a business owner or leader, how should we then communicate as an authority so we get the impacts or results we want?

Sylvie: As a person, even if you are not a business owner or leader, it’s really about self awareness. It all boils down to self awareness and understanding what your habits and your patterns are when you’re communicating.

When we get scared and there’s fear that comes up, we tend to have a survival mechanism that comes up. When we have that, we need to know what it is and also we need to start to research how we are coming across to our audience. When I look analytically and I’m observing the audience as I’m speaking to them, are they picking up the way that I want them to pick up?

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: How can public speaking help improve our personal and business brand?

Sylvie: I think getting the word out there about your brand really helps.

people like to see who you are and what you stand for as a person. I think the most important thing to take into consideration is that only you as a person, like you for yourself can stand up to show the world who you are Click To Tweet

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: Anxiety  can have an effect on your speaking ability….I know this first hand, I have some pretty embarrassing stories to tell…any tips on how to contain this?

Sylvie: Well, what I would recommend for everybody is that when they’re trying to cope with their anxiety and nerves, I always go back to breathing exercises.

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below


FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON GROWING A BUSINESS, LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST


How to empower yourself and avoid self sabotage

2020-04-20T18:56:12+01:00 February 12th, 2020|Categories: startupgold|

ENTREPRENEUR MINDSET


LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON GROWING A BUSINESS


Many entrepreneurs have big dreams of living a better life and many of them do one thing that stops them from achieving those dreams – self-sabotage.

Self-sabotage happens every time you play small or fear being visible.

It is also…

  • worrying about being judged for who you are, what you do and what you charge.
  • listening to your inner critic which stops you from stepping out of your comfort zone
  • losing focus, procrastinating or succumbing to self-destructive habits that affect your wellbeing

So how can you avoid self sabotage and empower yourself??

It’s all down to one thing – your mind. Unfortunately, your mind doesn’t care if you are happy, sad, rich or poor. Its only job is to keep you safe. So when you try your hardest to change old habits or do anything that takes you out of your comfort zone, your mind goes on high alert like a bodyguard and tries to distract you or pull you back to the old ways of behaving because doing something new or different is unfamiliar. Unfamiliarity to the mind means unsafe. It tries to stop you doing unfamiliar things by creating fearful thoughts, distracting you with something pleasurable like snacking or social media, or even tidying the sock drawer can seem more appealing than pushing yourself outside of your comfort zone!  

Start changing your self-talk around doing new or uncomfortable things. If you say “I hate selling” then you are instructing your mind to get you away from it because it’s painful or dangerous!

Start talking to yourself as if you were an elite athlete. If they told themselves they hated getting up early to train or pushing their bodies to the limit, they too would self-sabotage and never win. Tell yourself you love selling, being visible, or even going to the gym at 6am!

You need to convince your mind that what you do is pleasurable in order to stop self-sabotage and this needs to be repetitive and made a habit for it to become your new familiar.

If overwhelm sets in, you can use coping strategies. For instance, if the thought of speaking in public to grow your brand makes you anxious, start using the 4, 7, 8 Breathing Technique which calms your body and helps to interrupt the thoughts which can lead to self-sabotage.

To practise this breathing technique:

  • Step 1 – Breathe in for the count of 4
  • Step 2 – Hold for the count of 7
  • Step 3 – Breathe out for the count of 8

Repeat until you feel calm and focused. 

Stepping outside of your comfort zone is the key to supercharging your business success and  by changing your self-talk and telling yourself you CAN do it to override the negative thoughts, you can avoid self sabotage and empower yourself.


Have you signed up for the next Business Builders LAB?

A three week program for you to build up the skills you need to attract your ideal customers, convert them to fee paying clients and retain their loyalty as your business grows.

LAB opens on March 2nd.

Improve your business income in 2020. Click the button below to get more information and enrol.

Getting started with email marketing and sales funnel

2020-04-20T18:55:43+01:00 February 5th, 2020|Categories: marketing, startupgold|

MARKETING


LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON HOW TO BE SUCCESSFUL IN BUSINESS


Today, marketing funnels are talked about a lot in the online business world. But what are they? And how do you build an effective sales funnel using emails to win more business?

Wonder no more my friend, here is all you need to build your email funnels.

What is an email funnel?

In a nutshell, an email funnel is an automated series of emails designed to funnel subscribers towards an end goal, usually to buy your product or service.

It is called a funnel because of the shape. At the top is where everyone who decided to join your email list enters. As you send more emails nurturing them towards your goal, people will drop out as they decide whether or not they are a fit for your offer.

Don’t be surprised or take it personally if people unsubscribe from your list during the course of your funnel – you only want people who buy into you and your products/services in the funnel. 

Disinterested and unengaged email subscribers will cost you money in the long term. The bigger the email list, the more your subscription to an email marketing provider will cost you. So always be aware that a bigger list doesn’t necessarily mean better.

What do you need to build an email funnel?

An email marketing platform

Email marketing platforms provide you with the tools needed to create an automated sales funnel. This includes storing your subscribers, the ability to create forms for people to sign up to your list, tracking statistics and more.

A personal favourite is MailerLite. It’s easy to use especially when it comes to setting up your funnel and is free for up to 1000 subscribers.

MailChimp is another popular choice but since they made some big updates in 2019, I’ve found it to be very clunky to use when it comes to setting up sequences of emails.

A lead magnet

A lead magnet, also known as an opt-in or opt-in freebie is something that you offer people in return for them giving you their email address.

Strictly speaking, it’s not 100% necessary to build an email funnel, but you’ll find that people are a lot more willing to hand over their email address if they feel like they’re getting something in return.

Most people offer cheat sheets, email challenges or even access to videos as their lead magnets. What you choose depends entirely on your ideal client. It should be something that offers a quick solution to one of their problems.

For example, one of my lead magnets is a workbook that helps people structure their landing page to attract more sign-ups, it also helps with deciding on what lead magnet to offer.

A landing page

This is where you’ll send people to join your email list and where your sign-up form will be.

You can either create a standalone page on your website for this, or some email marketing platforms will let you create landing pages within their software too.

My preference is to create a page on my own site because I get more control over the layout and the look and feel. But if you don’t have a website yet, don’t let it stop you from collecting leads. Use a landing page from your email marketing platform.

On the landing page, talk about how your lead magnet is the solution to that one problem your ideal client has in order to convince them to part with their email address.

Your email sequence

This is where the magic happens! The only thing left to do is to get sending those emails.

Your email marketing platform will allow you set up triggers relating to your form. In this case you’ll want to start sending emails as soon as someone signs up. The first email should have a link to your lead magnet, or instructions on how to access it so that clients can see how awesome you are at solving their problems asap.

How many emails the funnel should have will ultimately depend on what it is you’re nurturing your subscribers towards. People will need more contact and nurturing from you for higher ticket products and services.

The next cohort of The Business Builders LAB starts March 2nd.

Enrollment now open for businesses that need the skills to build confidence and attract their ideal customer, convert them to fee paying clients and build customer loyalty.

Click to visit the builders page below and get more information.

LEARN MORE ABOUT THE LAB

So how do you build an email funnel that wins more business?

Traffic

For an email funnel to be effective, you’ve got to get people into it in the first place. Once you’ve got everything set up and ready to go, you need to shout about your lead magnet from the rooftops.

Here are a few places to promote it:

  • Your homepage
  • Your website menu
  • Social media posts on Facebook, Instagram, Twitter, Pinterest and all the other social networks
  • Social media ads
  • A popup on your website
  • A blog post about the topic and link to it throughout
  • Your email signature
  • Guest blog posts  
  • Podcast interviews

Writing your email sequence

So when it comes to writing your email sequence you need to keep your end goal in mind. You need to send emails in a sequence that give your clients all the information they need to be in a position to click your buy button when you send the final email.

There is no right or wrong answer on how often you should send your emails, it depends on your content. Usually I tend to add a day between emails, but keep an eye on your funnel stats and tweak as time goes on.

My first email is sent immediately, the second the following day, the third 2 days later, the fourth, 3 days later etc. Remember that if you send time sensitive offers in your emails, aim to send reminders before the deadline.

Be mindful of these 3 phases when it comes to the content of your email funnel.

Awareness, consideration and conversion.

Awareness

Awareness is all about making the people who’ve entered your funnel aware of you, your brand and what you do.

Your goal during this phase is to educate your subscribers and position yourself as an expert.

So for example, if I’m trying to funnel people towards buying my mailing list set up services, in the awareness phase I could send the following emails:

Email 1 – send freebie and introduce myself

Email 2 – educate about the importance of having an email list

Email 3 – educate about the importance of having a lead magnet to increase sign ups

Consideration

This is the phase where you start sending content to get them to consider buying your products/services. Think about the kind of content that would get people interested in your offer. Testimonials, case studies, portfolios all of this kind of stuff will help.

Continuing my example of funnelling people towards my mailing list set up service I could include the following emails:

Email 4 – A case study from working with a previous client

Email 5 – A handful of testimonials from previous clients

Conversion

This is the business end of the funnel. Here is where you make a case for the benefits of using your product/service. You’ll need to really tap into their pain points to persuade them that your offering is the answer to their problems.

Really think about any objections that they might have to working with you. Make sure you address them within the emails that you send.

Consider adding some urgency to your offer by offering a fast-action bonus or discount if they sign up within a certain time frame. Remember that if you give people forever to make a decision, that’s how long they’ll take to make it, so give them an incentive to make it sooner rather than later.

Make it easy for them to buy your offer, include links and buttons to buy your products/services throughout your emails.

Example emails for mailing list set up service:

Email 6 – Introduce my service and include a fast-action bonus offer

Email 7 – Remind them that the fast action bonus is ending soon

Once the funnel has ended…

The last email of your funnel is not the end of the story when it comes to nurturing your subscriber list. You need to make sure that you continue sending your subscribers valuable content to cement your position as a go-to person in your field.

Keep popping up in their inboxes regularly, whether it be weekly or monthly. Consistency is key, so that they get used to seeing your name. Being consistent will build the know, like and trust factor for you and your business.

Now go build your email funnel

In this post we’ve talked about why and how to build an effective email funnel to win more business. Email funnels are a great tool to help nurture subscribers towards your end goal.

To achieve this you’ll need an email marketing platform as a minimum, but ideally your own website to send prospective subscribers to.

You’ll then need to think about the content of the emails that you want to send to your subscribers that will help push them towards your end goal. Unsubscribes will happen during the course of the funnel, and it’s a good thing – you don’t want disinterested people on your list.

Once the funnel has ended, keep sending your subscribers valuable content on a regular basis to position yourself as a reliable expert in your field.

Have you signed up for the next Business Builders LAB?

A three week program for you to build up the skills you need to attract your ideal customers, convert them to fee paying clients and retain their loyalty as your business grows.

LAB opens on March 2nd.

Improve your business income in 2020. Click the button below to get more information and enrol.

3 Steps to getting more productivity out of your workday

2020-04-20T18:55:00+01:00 January 30th, 2020|Categories: EMPLOYMENT & SIDE HUSTLE, Entrepreneur Life, startupgold|Tags: |

BUSINESS MANAGEMENT


LISTEN AND SUBSCRIBE TO THE STARTUP GOLD PODCAST FOR WEEKLY TIPS FROM EXPERTS AND ENTREPRENEURS ON HOW TO BE SUCCESSFUL IN BUSINESS


Does it ever seem like there are not enough hours in the day?

You feel like you are busy pushing through tasks in your business, wearing too many hats and constantly spinning plates, yet so much gets left undone.

If only having more hours in the day was an option!

Thankfully, it might actually be an option, in an indirect way. It is possible that you aren’t getting as much done in your day because of how you manage your time and what you are prioritising.

As we continue into the year, many of us are setting out our intentions and goals for success.

Follow these steps to get more work done in a day. Practise effective time management, increase your efficiency and add productive hours to your work day.

The next cohort of The Business Builders LAB starts March 2nd.

Enrollment now open for businesses that need the skills to build confidence and attract their ideal customer, convert them to fee paying clients and build customer loyalty.

Click to visit the builders page below and get more information.

LEARN MORE ABOUT THE LAB

1.     Create a task list. 

A task list is necessary if you want to ensure maximum productivity.

It’s a great way to get a snapshot of your plans so you know what’s ahead of you.

It is not about overloading your task list or trying to add on as much as possible. It is really about taking time to identify….

  • The tasks you think you should prioritise
  • The tasks that allow you make the most impact on your goals
  • The tasks that are best use of your skills, time and expertise.

Creating your task list is somewhat like mind mapping.

To get started, write your to-do items down as they come to your mind. Give very little consideration to the size of the tasks at this point.

As you review your task list, you might find that it contains activities you do not necessarily need to work on or can assign to others. That’s great, this will give you some hours back in your day.

Your task list helps you get some control of your day. It’s a great way to develop the calmness you need at the beginning of each day. You’ll find it much easier to cope with stress when you have your tasks listed.

A written task list on a notepad the traditional way is fine or you may want to consider using a software or App like Monday.com, Asana or Trello.

2.     Prioritise responsibilities. 

 The items you listed on your task list are all important. But some are more important than others? You bet they are! To make the best use of your time, it is important to organise them accordingly.

Prioritising items on your task list helps you allocate your time and effort based on the significance of each task.

Naturally, you would want the things at the top of the list to get most of your time.

It is recommended that you consider your own priorities only and not the one’s you feel compelled to do for other people. Sure, everything requires your attention, but avoid ranking someone else’s urgency above your own important tasks. Remember your hours are precious!

Once you’ve prioritised, take some time to consider whether you can truly give everything your full attention.

The things that aren’t as important may need to be moved to another day, perhaps delegated (if you have a support staff), outsourced or even dropped.

As you do this, don’t forget to consider using technology to automate tasks where possible.

3.     Allow yourself to focus. 

If you think you are on track after prioritising, think again!

What comes next is ensuring you develop the focus needed to work on each task you’ve listed.

Sometimes creating a task list gives a false sense of being in control of what needs to be done. But remember that you’re aiming to extract more hours from the day. That’s going to involve focusing on each item as you get to it.

Focusing prevents external factors from affecting your ability to concentrate on the task at hand.

It means taking only the necessary breaks and knowing where distractions need to be minimised.

This simple three step formula allows you gain extra hours each day. Give it a try and see how much more productive you can be. Remember time is free, but it is priceless.

Pretty soon, you will be achieving more, growing your business and reaching your potential all because you took five minutes to read this post and follow these steps to get more work done in a day.

Have you signed up for the next Business Builders LAB?

A three week program for you to build up the skills you need to attract your ideal customers, convert them to fee paying clients and retain their loyalty as your business grows.

LAB opens on March 2nd.

Improve your business income in 2020. Click the button below to get more information and enrol.

Coping with a paid employment & side hustle

2020-02-15T14:49:02+01:00 January 4th, 2020|Categories: Career, startupgold|Tags: , , , |

EMPLOYMENT & SIDE HUSTLE


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Running a business is a marathon as they say and not a sprint. As you run your own race, you do have to be mindful of your personal circumstances.

In the early stages of business, some people have the financial support they need to dedicate their hours to growing a business. For others the business starts as a side hustle while they get some financial support from a daytime job.

Regardless of whether you run your business full time or as a side hustle. The goal is to find fulfilment in what you do as you work on achieving your dreams.

Here are a few things to consider when coping with a paid job and side hustle :

Be mindful of opportunities you have and take advantage of them.

  1. Make the most of your paycheck as a means to support your business financially. Knowing what you earn each month, have a plan to manage your income. Consider a budget for your personal commitments, savings, investments and set aside something for your business. Click to read on how to fund your business by bootstrapping.
  2. Take advantage of employee perks and offers. Many companies offer employee discounts to retailers and events that could help you reduce the costs of items you need for your business.
  3. Make the most of your time in the workplace. Seek opportunities to learn how a business runs, how to stand out in the market, attract customers and keep them happy. Find ways to learn what employees on other teams do. Continuously look for ways to increase your knowledge of business management. This would help as you build your side hustle. Read more about learning in your workplace here

Running a side hustle while working a job can be a true test of patience and organisation skills. It is important you remember to prioritise your health and wellbeing as you juggle your priorities. This is even more important if you also have to juggle study and/or family responsibilities.

Here are some tips to keep you motivated and working at your best:

  1. Work out a plan to help achieve your dreams and use your paid job and side hustle as a platform to get you there. If either your paid job or side hustle does not get you to your dream then you should not be doing it.
  2. Keep in mind the reasons you are working your side hustle and job. Stay positive and practise gratitude each day for the opportunities ahead of you.
  3. Be disciplined and diligent to manage your time each. You do not have a lot of hours each day to waste. If you are not working in your job or business, spend quality time with family and loved ones, do something to uplift and keep you fit, improve your skill and business or just get some good rest.
  4. When you network, ensure you are getting valuable return for your time. Networking is an essential part of growing your personal brand and business. However all too often, people waste time at network events that offer little or no value. Have a plan to ensure you get something out of attending network events to support your personal and business growth.
  5. Keep in mind that you have a duty to the employer at your paid job. Be aware of your performance objectives and commit enough hours in your day to doing a good job. Employer referrals and recommendations go a long way in building your personal brand.
  6. Avoid any conflict of interest between your paid job and side hustle. Read your contract employment. You may be obliged to disclose your side hustle to your employee. Be mindful of this to avoid disciplinary or legal penalties.
  7. Lean on your support group. In your day job, delegate what you can to your team if you have one. The reason for this isn’t to give you more hours for your side hustle but to allow you time to focus on activity that doesn’t need your attention. At home, lean on family to get through your responsibilities and commitments. It is easier when they know what you are dealing with.

Consider these if or when you decide to leave your corporate job to focus on your business.

For more tips on coping with a paid job and side hustle successfully, subscribe to The Startup Gold newsletter.

You can also follow on Facebook, Instagram and Twitter where we post community updates and new podcast episodes.

Have you signed up for the next Business Builders LAB?

A three week program for you to build up the skills you need to attract your ideal customers, convert them to fee paying clients and retain their loyalty as your business grows.

LAB opens on March 2nd.

Improve your business income in 2020. Click the button below to get more information and enrol.

Learning the business of Macrame with TwoMe

2020-02-01T14:40:49+01:00 September 13th, 2019|Categories: Entrepreneur, startupgold, TheStartUpGold|Tags: , , |

Is there anything more rewarding than mastering a craft you love and sharing it with others?

I never knew what Macrame was until I came in contact with TwoMe, a creative business run by Isabella Strambio who teaches the craft. Macrame is a type of textile produced using knotting patterns and techniques.

Isabella started originally with a blog about learning twelve crafts in twelve months. She tells The Startup Gold “My first craft was macrame and I got addicted, the same thing with natural dye. After about six months of starting my blog, I started teaching workshops and I haven’t stopped since“.

Isabella loves teaching and sharing her knowledge with others, inspiring people to be more creative in their daily life. In summer of 2017 she quit her career as an interior designer to work on Twome full time. Today she teaches regular workshops, at events, team building workshops, writes tutorials for magazine, blogs and runs online courses. Since her article published in the Sunday Telegraph , she has been asked to run macrame workshops at big brands including Facebook, Moo, Beyond, Nandos & Creative Debut.

She also has a curated online shop with natural dyed and macrame homewares. One of her favourite items, a naturally dyed Japanese apron, is a finalist for the Etsy Design Award 2019.

You can join one of Isabella’s workshops in London or in the lovely English countryside here. You can also sign up for an online course if you are abroad or just want to test the waters before attending a workshop.

Shop your home living, style accessories and learn the business of Macrame with TwoMe

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