BRAND BUILDING

Connecting and collaborating with businesses is a key part of growing your brand. You do this by sharing ideas, your purpose and motivations with your ideal audience.

Business leaders that stand out from the crowd are great communicators. They have clocked a method to engage their audience and capture attention. While some people have a fantastic natural and effortless way of communicating, for some others it doesn’t quite come so easy. The good news is it can be learned by being aware of the gaps and methods that help achieve effective communication and engagement with an audience.

Sylvie Lui, is a professional, voice, public speaking and communications coach who has worked with entrepreneurs and executives in big companies like JP Morgan, Amazon, Sony and HSBC to name a few. Sylvie coaches private clients and holds group workshops in the UK, around Europe and Canada.

Sylvie shares her best practices on how to communicate like a boss and engage an audience.

listen to the complete discussion by playing the podcast episode below

Dee: Why do you think some leaders speak and get ignored? but other leaders say the same thing and capture attention?

Sylvie: There are so many things that are coming through in terms of the layers that we have to consider to be heard really well. I mean, number one is the content. Is it relevant? Is the way that you’re delivering the message relevant to your audience? And who is that audience to? Is the audience personally interested in the topic, or is it something that you just need them to sit there and listen to?

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: As a business owner or leader, how should we then communicate as an authority so we get the impacts or results we want?

Sylvie: As a person, even if you are not a business owner or leader, it’s really about self awareness. It all boils down to self awareness and understanding what your habits and your patterns are when you’re communicating.

When we get scared and there’s fear that comes up, we tend to have a survival mechanism that comes up. When we have that, we need to know what it is and also we need to start to research how we are coming across to our audience. When I look analytically and I’m observing the audience as I’m speaking to them, are they picking up the way that I want them to pick up?

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: How can public speaking help improve our personal and business brand?

Sylvie: I think getting the word out there about your brand really helps.

people like to see who you are and what you stand for as a person. I think the most important thing to take into consideration is that only you as a person, like you for yourself can stand up to show the world who you are Click To Tweet

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below

Dee: Anxiety  can have an effect on your speaking ability….I know this first hand, I have some pretty embarrassing stories to tell…any tips on how to contain this?

Sylvie: Well, what I would recommend for everybody is that when they’re trying to cope with their anxiety and nerves, I always go back to breathing exercises.

listen to the complete discussion on how to communicate like a boss and engage an audience by playing the podcast episode below


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