Business Feature – Coding Blonde

Coding Blonde’s mission is to empower women in the tech industry by making it more accessible and less intimidating.

Female founder Masha of Coding Blonde tells The StartUp Gold(TSG) how her business supports startups and how women can be more involved in technology.

TSG: So it all started in 2015, how does Coding Blonde support female entrepreneurs today?

Masha: My mission is to help as many women as I can discover their potential in the tech industry and get excited about it. I create content about the different areas of technology to make it more fun and accessible

TSG: What are some highlights and challenges you’ve had engaging female entrepreneur?

Masha: The biggest challenge is the fact that my audience is a lot of times intimidated by technology. The biggest highlight is when I hear women inspired and empowered by my content.

TSG: The tech industry is stereotyped as a male dominated industry, how much progress are we making as women in bridging the gap and engaging more on technology?

Masha: I think we are making a lot of progress as more and more girls are choosing a career in tech for themselves and employers are being expected to create a positive environment for women. It’s a slow process, but there is definitely progress.

TSG: How can the technology industry become more inclusive for women?

Masha: By having more women engaged, this way needs will highlighted and addressed. A great example is Sheryl Sandberg asking for close parking spots for pregnant women. A man wouldn’t think of it as they have never faced the same issues, the more women we have active in the industry, the more the industry can be made more inclusive, adaptable and friendly to women in general.

TSG: There is so much out there about technology that muddies the waters and sometimes makes it unclear as to how tech can improve a business. What/Where/Who will you suggest women turn to in order to understand this better?

Masha: It really depends on the context, but I’d say that there’s no evil technology. There are people who may want to misuse it. So I’d try to dig deeper and understand how and why people are using technology and what can be done to prevent potential misuse.

TSG: In what areas of business can startups and small businesses really gain momentum by adopting technology?

Masha: Automation! Automation! Automation! There rest really depends on the business and their goals.

TSG: What are some of the coolest female led businesses blazing the trail on technology adoption today?

Masha: I think those in the creative industry using technology to automate, outsource, track and get meaningful data.

TSG: What advise will you give a woman considering a startup in the tech industry?

Masha: Surround yourself with smart and inspiring people and never underestimate the power of research.

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To learn more about CodingBlonde and Masha’s work visit the CodingBlonde website

Female entrepreneurs are a fast growing demographic in the business world.

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